Kari Feinstein’s Academy Awards Style Lounge

Kari Feinstein's Academy Awards Style Lounge

The Academy Awards may be about celebrating the best in cinematic expression, but for Hollywood talent, it’s also an opportunity to brush up on new lifestyle brands and experiences. The 2017 Kari Feinstein’s Oscars Style Lounge served up the most coveted tech, apparel and high-end skin care.
kari feinstein's academy awards style lounge 1

Kari Feinstein's Academy Awards Style Lounge

But the glamour of the Academy's lovefest for film isn't completely overshadowed this week as there are a slew of high-profile red carpets happening in and around Hollywood to toast this year's crop of nominated talent. The world is just moments away from finding out how host Jimmy Kimmel will handle the 89th annual Academy Awards when he takes the stage on Feb. 26 inside the Dolby Theatre, but before that happens, get the lowdown of the top parties during this final stretch of Hollywood's busiest season of the year.
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Kari Feinstein's Academy Awards Style Lounge

Russell Simmons’ All Def Movie Awards Belasco Theatre, 1050 Hill St., Los Angeles, 7 p.m. This year marks the second annual event, which serves as an alternative to the Oscars with a special focus on black talent. Simmons announced after last year's that his All Def Digital struck a deal with the Fusion cable network to air a one-hour version of the All Def Movie Awards for the next five years.
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Kari Feinstein's Academy Awards Style Lounge

Valentine Romance Oscar Style Lounge & Party Fig & Olive, 8490 Melrose Pl, West Hollywood, 10 a.m.-5 p.m. Doris Bergman's ninth annual Valentine Romance style lounge features fashion and lifestyle items, including gowns and bespoke tuxedos, beauty products, jewelry, fragrances and more. The event doubles up as a post-holiday charity toy drive, as guests are requested to bring new, unwrapped toys to help older children in foster care through Wednesday's Child, the party's official charity partner.
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Kari Feinstein's Academy Awards Style Lounge

Ryan Lochte walked the lounge hand in hand with pregnant Playboy model fiancée Kayla Rae Reid. The doting dad-to-be carried Kayla’s gift bags, ran to fetch her water, and gushed on how thrilled he is to become a father. Perhaps they will babymoon at the Moon Palace Jamaica trip they were gifted at the lounge!
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Kari Feinstein's Academy Awards Style Lounge

Tuck Room Tavern: Viewing Party 10850 Wilshire Blvd., Los Angeles, 4 p.m. The neighborhood joint — a concept by chef and chief operating officer of iPic's restaurant division, Sherry Yard — is hosting a four-course prix fixe dinner to celebrate the awards.
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Kari Feinstein's Academy Awards Style Lounge

Oscar Week: Shorts Academy's Samuel Goldwyn Theater, 8949 Wilshire Blvd., Beverly Hills, 7 p.m. Hosted by director Tim Miller, who received an Oscar nomination in the short-film category for Gopher Broke and followed it up with Deadpool, hosts this program that takes a deep dive into animated short-film and live-action short-film categories with complete screenings of all the nominated films as well as onstage panel discussions with filmmakers. Tickets are available online at Oscars.org.
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Kari Feinstein's Academy Awards Style Lounge

But there’s some people that come up to Sundance every year that aren’t really related to the festival in anyway but just come for the free stuff. I usually try to avoid them and decline and we say “unfortunately we can’t accommodate your client at this time” — we do that a lot. If you’re a main role in a Sundance film or if you’re an A-list actor then I would rather have quality versus quantity. I know there’s a lot of other lounges going on which is kind of like a party atmosphere, but ours is a fun, mellow, atmosphere. It’s like a lounge so I try to be really specific with the guest list. 
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Paris Hilton tweeted a picture using one of the beauty products from the Sundance lounge before she went to bed and that’s kind of priceless. If sponsors wanted to pay her to do that it would of cost them over six or seven figures, but they paid $20,000 to be here and things are coming out every hour. So it’s actually saving companies money for product placement.
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Beauty was everywhere! Anti-aging skincare Neutratone launched four new products at the lounge, including the Deep Wrinkle Filler. There was also France’s Bioderma and AB Skincare, the latter which also includes pressed powder makeup with chemical free sunburn prevention.

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